# Amber Shokoohee > Hi, I’m Amber. I’m a coach who became deeply interested in self-awareness because I kept noticing the same thing in my own life: understanding yourself doesn’t automatically mean you stop repeating the same patterns. I’ve spent years learning more about myself through therapy, reflection, attachment work, personal development, and a lot of real-life trial and error. And what I’ve learned is that growth isn’t about becoming a perfectly healed version of yourself. It’s about getting better at noticing what’s happening, understanding what’s underneath it, and choosing how you want to respond next. That’s the kind of work I care about. I help people look at the patterns behind their thoughts, emotions, reactions, and choices so they can understand themselves more deeply and create more intentional change in their lives. I’m not here because I have everything figured out. I’m here because I believe self-awareness becomes powerful when you actually learn how to use it. - Email: amber.shokoohee@yahoo.com - **Free Guide**: Free guide on understanding yourself and your patterns — Price: Free - **The Pattern Lab**: 4-week live group coaching experience focused on understanding and working with recurring patterns. — Price: $297 - **Discovery Call**: A free, no-pressure conversation to talk about what’s been feeling stuck, what you’re hoping to change, and whether working together feels like a good fit. — Price: $0 - **1:1 Pattern Deep Dive**: A private coaching session for Pattern Lab participants who want more personalized support exploring their specific pattern, triggers, and next steps. — Price: $97 - **1:1 Coaching Session**: I offer personalized guidance and support in one-on-one coaching sessions tailored to your goals. — Price: $75 ## Contact & Social - [instagram](https://instagram.com/ambshok) ## Pages - [Home](https://ambshok.site/index.md)